Car rental broker specialist, CarDelMar, has launching bidding technology allowing consumers to name the price they would like to pay for their car hire.
Called My Price, customers can suggest a price they would like to pay for their holiday car rental and, if accepted, that is the price they will pay.
Managing director Carsten Greiner said: “The travel industry is moving at such a fast pace we felt ‘My Price’ was an essential development for our business. Consumers expect exactly this kind of solution online to speed them through what should be fast transactions with an excellent support service.”
The company brokers car rentals to 2,000 destinations in 35 countries.
By Bev Fearis
