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Carlson launches two new hotel brands
Carlson Rezidor has unveiled its first new hotel brands for three decades.
The two new brands will be named the Quorvus Collection and Radisson Red, with the latter focusing on younger travellers with loft-style modern design and enhanced technology.
The first Radisson Red property will open next year and the group plans to have up to 60 by 2020.
The company says it will own and manage the first phase of hotels and then seek franchise agreements as it further develops the brand.
Each Radisson Red will have around 150 studio rooms and public spaces will have art in-situ, a bar and deli.
The brand will likely be competing directly with Andaz, Aloft, Courtyard by Marriott and Hilton Garden Inn to attract younger guests.
Quorvus Collection is a boutique luxury brand aimed at an international market.
Carlson plans to open the first Quorvus Collection hotel in the third quarter of 2014, growing to around 20 properties by 2020.
The company’s existing brands include Radisson and Radisson Blu, Park Plaza, Park Inn by Radisson and Country Inns & Suites.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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