Carlson Rezidor Hotel Group has announced the promotion of Eric de Neef as global commercial chief.
He takes over as executive vice president, global chief branding and commercial officer with immediate effect.
He moves up from his currently role as executive vice president and chief commercial officer of Rezidor Hotel Group (EMEA).
In this Brussels based role he assumes responsibility for group branding and commercial functions globally.
In addition de Neef comtinies to lead corporate communications strategy, PR and reputation management for the Rezidor Hotel Group.
"I am proud to welcome a seasoned hotelier and an experienced commercial strategy leader, like Eric, to the global team. In his new role, Eric will help drive our international ambition and vision, as the hotel group of choice, for guests, investors, partners and employees, worldwide," said Federico Gonzlez-Tejera, new president and ceo of The Rezidor Hotel Group.
"Adding Americas and Asia Pacific to his scope, in addition to EMEA, Eric is charged with developing the global branding, marketing and RevGen strategy focused on driving guest engagement and loyalty."
