Carnival Cruise Line has hired marketing executive Scott Becher as new vice president of partnership and loyalty.
Becher will lead Carnival’s loyalty marketing and identify new partnerships and alliances across all areas of the business.
He was recently chief integration officer and EVP at Zimmerman Advertising in Florida and previously led his own sports marketing agency with a client list including the NFL and the US Olympic Committee.
"Scott is a true industry innovator and leader. One of his great skills is creating integrated partnership programs, often with a hint of magic. We’re excited to spread his creativity across our entire business as we continue to identify the best offerings for our guests," said CMO Kathy Tan Mayor.
Becher started a 30-year industry career as a producer and director at NFL Films and was also founder and chief marketing officer of SportsTalk 790 radio ‘The Ticket.’
