United Kingdom
United States
Asia Pacific
Carnival Cruise Line names Scott Becher as VP of partnership and loyalty
Carnival Cruise Line has hired marketing executive Scott Becher as new vice president of partnership and loyalty.
Becher will lead Carnival’s loyalty marketing and identify new partnerships and alliances across all areas of the business.
He was recently chief integration officer and EVP at Zimmerman Advertising in Florida and previously led his own sports marketing agency with a client list including the NFL and the US Olympic Committee.
"Scott is a true industry innovator and leader. One of his great skills is creating integrated partnership programs, often with a hint of magic. We’re excited to spread his creativity across our entire business as we continue to identify the best offerings for our guests," said CMO Kathy Tan Mayor.
Becher started a 30-year industry career as a producer and director at NFL Films and was also founder and chief marketing officer of SportsTalk 790 radio ‘The Ticket.’
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled