Cathay Pacific has appointed James Ginns as regional general manager Europe.
He has been with the airline for 26 years, most recently as director service delivery.
Talking about his new role, James said: "Given how much Cathay Pacific’s presence has grown in Europe, the priorities are now to generate even more revenue from this region, to deliver Cathay Pacific’s brand promise of a Life Well Travelled by further enhancing the airline’s signature service across all customer touchpoints, and to do both more efficiently."
He will be moving back to the UK with his wife and four sons.
"The chance to return to the UK was perfect timing for us as a family, so I jumped at the opportunity given that my last spell with Cathay Pacific Europe was 24 years ago in Paris," he added.
