Thomas Cook Airlines has recruited three TV personalities – including former Love Island contestant Samira Mighty – to take part in its new social media campaign, Takeover My Trip.
Mighty, comedian Ben Shires and ex-CBeebies presenter Alex Winter will each present a three-part travel video series.
Aimed at highlighting its destinations, including the ‘Love Island’ of Majorca, Thomas Cook Airlines will ask its followers via its social media channels to make decisions on how each of the three trips unfold. There will also be Facebook live streams from each location.
The Takeover My Trip series will begin with Mighty returning to Palma de Majorca on July 2 to stay in Cook’s Club Palma Beach, one of Thomas Cook’s own-brand hotels aimed at the younger generation of travellers.
The week before her departure, the airline’s social media followers will vote on whether her luggage is collected from her home using Airportr, where she will sit on the plane and even if a goodie bag will wait for Mighty on her seat from pre-order duty-free shop, Airshoppen. When in resort, what Mighty wears, where she eats, what she drinks and her holiday activities will be subject to a vote.
Shires who will go on a long-haul flight to New York in late July and in August Winters will take a family holiday to Antalya, staying at the Paloma Orendo Resort.
Thomas Cook Airlines’ social media lead Claire Hoang said: "We can’t wait to try something innovative that puts our customers at the heart of the key decisions made when flying on holiday. It’s interactive and fun, with up to eight decisions a day in the hands of our social followers. We’ll be using Facebook Live and Instagram stories so it feels like they’re really a key part of what happens daily. Each trip will be wrapped into a short film so our customers can see what we got up to behind the scenes."
