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Cendant, Buy.com reach agreement

Thursday, 20 May 20043 min read

The Cendant Marketing Group and Buy.com announced a multi-million agreement where the latter will offer discounts on a variety of vacation destinations, rental cars, entertainment and services and more.

“Through this partnership, we will offer consumers the opportunity to save money on Buy.com purchases while experiencing savings and value through out unmatched selection of leisure and consumer protection products,” said Bill Graham, Trilegiant senior vp. Cendant is the parent of Trilegiant and Progeny Marketing Innovations.

He used Great Fun as an example where consumers can save up to 50% at participating locations.

Report by David Wilkening