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Cfares’s new interface allows trade offs in airline ticket purchases
CFares has launched an interface that it says for the first time presents travelers with a visual dashboard that charts the trade-offs a traveler can make between departure times and prices among similar flights.
“This first-of-a kind transparency into how airfares vary by departure time dramatically improves travelers’ ability to optimize their airline ticket purchases,” says the company.
The new feature displays search results for one-way and roundtrip travel routes that consumers can narrow and refine based on preferred price, airline and time of day.
How it works: initiating a search for a flight from San Francisco to New York on September 1, 2007, for example, the traveler can see it is best to avoid peak pricing between 6:00 a.m. and 12:00 p.m., and that the most affordable tickets for that route are between 1:00 p.m. and 9:00 p.m.
“The user interface gives travelers a means to make the critical trade-off in travel decisions that until now has not been available on any travel site. Price is the number one criteria for travelers with travel times a close second, meaning that these two criteria drive most travel decisions,” says the company.
“It addresses the needs of both airlines and travelers by taking advantage of major changes in airfare distribution,” said Nat Goldhaber, managing director.
Report by David Wilkening
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