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Cheapflights expects to exceed £1bn in sales for partners
Projected sales driven by the Cheapflights family of price comparison websites to their travel partners are expected to exceed £1 billion this year.
The record figure includes sales generated by US sister site Cheapflights.com. The company said that US sales form a “significant contribution” just 26 months after its launch in May 2003.
The £1 billion prediction is based on data, including feedback from advertising partners, outlining current conversion rates of ‘click-throughs’ from displayed prices to completed sales.
In June Cheapflights.co.uk alone, without including the sister sites’ additional traffic, was the fifth largest source of leads to the UK Travel-Agencies sector overall according to Hitwise UK.
Hitwise ranked Cheapflights.co.uk between the first and fourth largest source of traffic generated individually for partners such as Online Travel Company, Airline Network, Ebookers, Excel Airways, KLM, Lastminute.com and British Airways. Other sites such as Opodo, Travelocity and Thomson Flights also received a significant percentage of leads from Cheapflights.
Chief executive David Soskin said: “We are the one of the cheapest and most productive sources of leads to the travel industry. We have a unique product that over four million unique users visit each month. It is no surprise then that Cheapflights is experiencing its fastest growth rate ever. This year, we are expecting comfortably to double sales.
“We continue to be the most frequently used travel comparison website in the country. Consumers turn to Cheapflights because no other travel comparison website can boast as extensive a list of deals from as wide a range of travel partners.”
Cheapflights Ltd is the parent company of Cheapflights.co.uk, Cheapaccommodation.com and Cheapholidaydeals.co.uk.
Report by Phil Davies
Phil Davies
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