The must-fly-now generation of passengers who have little flexibility and are less price sensitive are being catered for by Cheapflights with the launch of its new brand Zugu.co.uk.
The company, which has rebranded Cheapflights Media following the creation of the new brand, says the focus for the new site will be a simplification of price comparisons and choosing times, dates and airlines.
It marks the company’s arrival in the metasearch space, which chairman Hugo Burge admits it has been slow to enter.
Burge said: “We have noticed a large emerging sector of people who have to go now. They don’t have the flexibility to get the best fares. This market differs from the Cheapflights site which is predicated on cached data – we get the best published deals and we search by advertiser. It’s about shopping around for the best deal. Cheapflights clients might be looking for their annual summer holiday and might shop around for eight hours to get the best deals.
