Cheapflights reveals UK traffic growth

Monday, 26 Feb, 2007 0

Cheapflights’ UK traffic reached 3.1 million unique users in January, up 11% on January 2006.

The online travel company said it reached this figure despite the disposal last year of the non-core websites cheapaccommodation.co.uk, cheapshortbreaks.co.uk and cheapholidaydeals.co.uk.

Revealing its year-end results for 2006, Cheapflights said it more than maintained its market share in the Hitwise UK Travel Agencies sector.

Meanwhile, in the US, January traffic more than doubled year on year, up 165% to reach a record 2.5 million unique users.

CEO David Soskin said: “Internet usage for travel continues to grow each year. In fact, according to recent surveys from morefocus (US) and Nielsen//NetRatings (UK), the majority of travellers in the US (58%) and the UK (55%) now plan their vacations using the Internet.

“All this implies a fast growing market for our existing and our planned products in the UK and US.

“We expect to launch in Europe this year where internet connectivity and usage are also increasing. We intend to exploit this fertile international ground as well as drive continued organic growth in Cheapflights’ existing markets.”

By Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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