CheapHolidayDeals.co.uk has launched a new website featuring holiday news and independent destination reviews.
It hopes the user-generated content will help develop a community of bargain holiday seekers.
There are currently 50 articles and new articles will be added at a rate of 50-60 per month.
Instead of individual property reviews, it has decided to showcase resort reviews.
Nic Costa, marketing director for the website’s owner IBG, said: “Our decision to focus on resort-level reviews is aimed at filling a gap in the market. We feel that we can engage our existing travellers to help their peers distinguish between which resorts to got to, rather than which specific hotels to stay in.
“For example, many people need advice on whether they should holiday in Palma Nova or Magaluf when going on a holiday to Majorca. The final choice of specific property is as likely to be down to the deals available at the time of booking.”
By Bev Fearis
