Tourism New Zealand, the New Zealand Transport Agency and Air New Zealand have joined forces to target Chinese tourists with important road safety messages before they get behind the wheel.
A Chinese language, driver safety video is currently included on inflight entertainment systems on Air New Zealand international flights from China and Hong Kong into New Zealand.
The video was developed by Tourism New Zealand and the Transport Agency in response to calls to better communicate New Zealand road safety messages after a spate of recent crashes involving tourists.
China is New Zealand’s second largest visitor market.
It has been growing and evolving rapidly with Chinese holidaymakers increasingly choosing to self-drive rather than experience a more traditional coach tour.
