Olympic Holidays has appointed Clare Tobin as chief commercial officer.
She will head up the commercial, operational and marketing activities for the operator and will sit on the company’s board of directors.
Tobin spent 17 years with TUI Travel and First Choice where she held senior board roles and ran the UK Specialist and Education sectors, which included brands such as Hayes and Jarvis and Sovereign Holidays.
In her earlier career, she was responsible for contracting and product enhancement across a number of Greek territories.
She said: "Olympic’s traditionally strong existing trade partnerships will continue to play an important role. We are proud of our agent partners, our price parity commitment, as well as the marketing and training support we offer. An exciting future lies ahead for Olympic Holidays and our customers and I am thrilled to be a part of it."
She added: "The focus will be on maintaining already high standards as well as driving a digital focus at every customer touchpoint and giving our customers the services they want.
"Olympic Holidays has recently invested significantly in its online and IT back-office platforms, and I’m looking forward to using these to leverage further commercial advantage in the challenging online market."
Tobin starts her new job on February 27. George Michalias will remain as CEO, and will take a non-executive job ‘at the appropriate time’, the operator said.
