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Clayton Bartolo, Tourism Minister for Malta, explains the strategy for his country
Friday, 08 Nov, 2022
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Due to a stronger than-forecasted year, they have updated arrivals from low 1 million to 2 million for 2022. Recovery has been assisted by the full return of the airlift.
Local residents have been resentful of over-tourism, necessitating a change in the tourism product to make sure it serves the locals. Thus a focus is being placed on nitch tourism (i.e. sports, cultural, etc.). Malta has also been encouraging restaurants to source locally produced foods, which is a criterion for Micheline ratings.
Learn more about : Malta Tourism Authority ( N. America ) Malta Tourism Authority ( United Kingdom )
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