CLIA confirmed Cruise Week will now take place from 23 September to 2 October.
CLIA postponed Cruise Week activity by one week in observance of the current period of national mourning.
The annual event sees a host of trade-friendly cruise initiatives and updates for agents.
CLIA is calling on agents to ‘Get Onboard’, by giving a keen focus on cruise during the week, so they can benefit from the wider PR activity.
The ‘Get Onboard’ theme also extends to holidaymakers, with the week showcasing the many reasons people choose a cruise holiday.
Specific trade activity includes marketing and social media activities, with shareable content and a particular focus on cruise destinations, and a number of special Cruise Week webinars.
From its Trade Working Groups, CLIA will share sales tips from cruise line executives.
In addition, there are exclusive cruise line deals and incentives for the trade, to be published in the membership area of the CLIA website.
Andy Harmer, CLIA managing director for UK & Ireland, said: “We’re eagerly counting down to the raft of trade initiatives we’ll be putting in place.”
