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Climate change just one of tourisms challenges: Sustainable Tourism Report
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The latest Sustainable Tourism Report is due out within the next few days and identifies key challenges and opportunities within its 115 pages, says the executive summary:
"Big as this issue is, climate change is just one of the challenges that the tourism industry currently faces."
"The economy is still flat; the population is still growing; food prices are still spiking; water is still becoming more and more scarce, global security is more and more challenged; cultures and societies are in a period of dramatic and traumatic change; the rich are getting richer and the poor poorer; the strong stronger and the weak weaker; the world’s economy. politics and power are shifting their axis from West and North to East and South, and all of this is magnified and speeded up by the effect of the internet, twitter and the other hyperactive noisy social networks."
But it's not all gloom and doom…
“Already, the shape of things to come, of a new tourism industry, and new opportunities, a vision of the tourism future, is becoming clearer and more understandable.”
“Because of its unique position as a sustainable economic driver, employment creator and social inclusion mechanism, tourism activity will certainly be a major beneficiary of these key movements.”
“If you work in the industry at any level, over the next few years, major opportunities will certainly become apparent – they are sketched out in this sixth annual Sustainable Tourism Report.”
Subject to review the 2011 Sustainable Tourism Report is having the final touches made prior to release by end August.
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