All-inclusive operator Club Med unveiled its first rebranding campaign for nearly 10 years.
Since its inception, the brand has launched 70 resorts in 32 countries.
Club Med worked closely with Paris-based creative studio, Bleu, to create a new premium brand identity.
Club Med’s refreshed rebrand draws inspiration from its luxury offering, with indulgence, nature and freedom.
Its new identity features a reinterpreted logo, a brand-new nature inspired colour palette and new typography.
It was introduced in recent resort openings will rolled out at the end of 2023.
Club Med will also develop various brand content by working with artists, such as Alexis Christodoulou.
From November this year, Club Med will begin the gradual roll-out of a new website.
It has been given a sleek overhaul in line with its new brand identity.
