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ClubMed appoints new North America marketing VP
All-inclusive resort operator Club Med has appointed Amelie Brouhard as Vice President of Marketing Omnichannel, North America and USA Sales.
Previously Vice President of Canada, Amelie will now lead the North American division’s commercial and marketing strategies.
Vincent Giraud will take over her former role as the Vice President of Canada in addition to his North America Sales Operations role.
Amélie’s new role reports directly to Carolyne Doyon, President and CEO of Club Med North America and the Caribbean.
Amélie started her Club Med career in 2011 as a Product Manager and Senior Product Manager on the Strategic Marketing team in Paris.
In 2015, she was promoted to Marketing and Communication Director for Club Med Canada, where she successfully drove the brand’s development and Canadian business growth.
She was promoted to Vice President of Canada and Mexico in 2019, leading the country’s commercial contribution while also setting the ground for the launch of Club Med Québec, scheduled to open in December 2021, which has already booked more than 4,000 clients to date.
"Amélie is a proven leader and her transition to the U.S. market comes at a pivotal time for Club Med," said Carolyne Doyon, President and CEO of Club Med North America and the Caribbean.
"As a brand, we have rapid expansion plans – with 16 new resort openings plus 10 renovations and extensions of existing resorts between now and 2023 – and Amélie and her team will have key roles in the evolution of our portfolio."
"Travel is reaching its turning point within the North American market and over the last few months, Club Med has seen a reinvigoration for revenge bookings, trending to more than a 30% increase versus 2019." says Brouhard.
"We are well-equipped to accommodate pent-up demand."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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