CMV expands into German market - TravelMole


CMV expands into German market

Sunday, 28 Jan, 2014 0

 

Cruise & Maritime Voyages has expanded into the German market with the takeover of TransOcean Kreuzfahrten.

As part of the deal with Munich based Premicon AG, CMV will assume immediate responsibility for the charter, operation and marketing of the Astor including her existing summer 2014 programme ex-Kiel, Bremerhaven & Hamburg.

The agreement also includes the charter of the European river cruise fleet; Belvedere, Bellefleur, Bellejour and Sans Souci on the rivers Rhine, Main, Danube, Mosel, Neckar, Elbe, Oder, Havel, Rhône and Saône.

The vessels will continue to be marketed under the established TransOcean brand as a German speaking market product with the existing distribution channels remaining unchanged.

Selected future sailings will be designated for international support.

CMV announced in 2011 that it was launching a dedicated sales operation in Fort Lauderdale, USA to develop North American business and in 2013, that it was opening a Sydney sales office.

A CMV Munich based ship management office was also opened in 2013.

Chris Coates, commercial director of CMV said: "We are confident that with the professional expertise, vast experience and IT capability at our disposal we can emulate the successful strategies introduced in the UK and Australia and expand our presence in Germany, Europe’s second largest cruise market."

CMV is part of the Global Maritime Group and also operates the Marco Polo and Discovery plus the river vessel, Vienna I under the new premium plus Signature River Cruise brand.



 


profileimage

Diane



Most Read

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism

Sustainable Tourism: Don Welsh on Community Values and Global Collaboration

Jane Cunningham: Enhancing European Engagement in Tourism

Kristin Dunne: Navigating Destination Strategy

Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM

Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari