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Co-op signs deal with car rental comparison site
Co-op Travel has signed a new car hire agreement with Carrentals.co.uk.
Through a white label service, visitors to the cooptravel.co.uk website will be able to compare prices from over 35 car rental companies.
Co-op Travel hopes the move will double its car rental business in the first year.
Justin Joyce, head of customer experience at Co-op Travel, says: “While we had car hire on the site before, it failed to offer the quality customer experience we need to deliver in the current market.
“As a result we looked to provide a more comprehensive service that would ensure visitors to our site got the best choice of prices and providers.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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