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Co-operative Travel reports online boom
The Co-operative Travel claims its new-look website helped triple online sales in 2009 over 2008 and expects further growth this year.
The website, re-launched at the beginning of 2009 as www.co-operativetravel.co.uk, is expected to generate a 38% jump in sales by the end of this year, based on current figures.
The agency said visits to the site are up by 22% and time spent on the site up by almost 30%.
Reflecting the package holiday market, searches for all-inclusive holidays have risen by 106% year on year, whilst searches for city breaks to New York have risen by 203%
Other destinations on the up include Turkey (up 13%) and Disney (up 38%).
Head of E-Commerce Neil Hardy said: “At a time when a lot of the travel industry has seen a decline in sales, it is great for this business to see a continuing rise in holiday bookings.
“This is very much a team effort. We are constantly looking at ways to improve the web proposition, and remain confident that sales will carry on increasing in the years ahead.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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