The tourism industry is outperforming other sectors of the UK economy, according to a report by UKinbound.
The association’s Tourism Survey shows confidence is high, with the sector faring better than the service, manufacturing or construction industries in terms of business expectations and activity, new business and employment.
The report, launched yesterday at a Parliamentary reception, reveals 66% of UK tourism businesses saw increased activity during 2013.
Almost 40% of UK tourism businesses have hired additional staff over the last year, while 54% of UK tourism businesses are confident that the sector will grow significantly in 2014.
Many respondents said the recession had forced them to reassess their businesses and as a result had revitalized sales teams and explored new market segments.
Two-thirds of respondents said business activity during 2013 is greater than the previous year.
Of those businesses experiencing growth, 50% reported growth rates over 10%.
Just under 20% said that they have experienced a decrease in business activity compared to the same period last year.
Forward bookings and new enquiries are strong, with respondents saying the overseas market had an enhanced view of the UK and by a general feeling by customers that the worst of the global recession has now ended.
Over 40% of businesses have taken on additional staff over the last year, compared to only 2% that reported a drop in employee numbers.
