BRISBANE – Flight Centre Limited (FLT) has unveiled plans to launch its Corporate Traveller brand to the market as part of a strategy to improve service, increase business travel market share and capture the growing needs of the SME travel market.
Executive general manager FLT corporate, Shannon O’Brien, said Corporate Traveller would be closely aligned to FLT’s key global corporate travel business FCm Travel Solutions to ensure a high standard of service was maintained through dedicated account managers.
O’Brien said significant growth in the SME segment for corporate travel in the past few years now required a dedicated approach to travel management.
Corporate Traveller was introduced by FLT in 1993 and marked the company’s first push into the business travel market.
As part of FLT’s strategy to focus on the SME sector and grow the Corporate Traveller brand, Flight Centre Business Travel will now operate as Corporate Traveller, as will some FCm teams that service SME clients.
Corporate Traveller will be officially launched to the Australian market February 1.
