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Cosmos backs new ebrochure initiative
Saturday, 09 Nov, 2009
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Cosmos is backing a desktop sales application for agents which combines brochure content with video.
A video library contains 2,300 videos of hotels in resorts across the Mediterranean and beyond. Resort guides, cruise and long haul videos are due to be added in the future.
Rich media provider Trailstream will provide agents with a local media server which is located in-store and is connected to their network.
High quality full screen video can then be played on demand without having an impact on existing systems, the company claims.
The company has teamed up with Cosmos to create a sponsorship package offering agents the chance to use the trailstream.tv system free for a “small uplift” in annual sales.
The operator’s head of sales Gordon McCreadie said: “As soon as we saw what trailstream had to offer and what they were looking to introduce into the high street sales environment we knew that we had to be involved in some way.
“Trailstream.tv brings the holiday to life for the consumer…we are after all selling dreams and what better way to do so than through a video.”
Dave Howard, trailstream managing director, added: “Today’s consumer has access to a variety of travel media and content at their fingertips and the agent needs to be able to offer a similar user experience in-store.
“Due to bandwidth and network connectivity restrictions video has yet to make the same impact in-store as it has on-line and trailstream.tv solves any buffering or viewing issues for the agent.”
He added: “Our media server is unobtrusive and we update it overnight to avoid conflict with day to day operations.
“Our complete video library is available to travel agents who can now offer their customers a significantly better experience than they would get at home with the added value of face to face personal service.”
The system will be demonstrated at World Travel Market next week (Stand TT8065).
by Phil Davies
Phil Davies
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