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Costa brand holds up in tough times
Friday, 09 Aug, 2010
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Costa Cruises president Gianni Onorato has attributed the company’s strong 2010 performance to the strength of the Costa brand.
“Despite the ongoing effects of the economic downturn in 2010 and the uncertain outlook for global tourism, our fleet expansion programme has continued uninterrupted,†he said.
“The strength of our brand which has over 60 years experience, and the quality of our product, have proven to be winning assets, which are highly appreciated by our customers.”
Onorato was speaking at the technical launch of Costa Favolosa, the new “Italian-made†flagship of Costa Cruises at Fincantieri’s Marghera shipyard.
The Costa Favolosa is the fourth of five new Costa ships scheduled from 2009 to 2012.
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