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Costa sets new course to capture global sales
Tuesday, 15 Oct, 2009
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HONG KONG – Italy’s Costa Cruises has launched a new unit called World Wide Sales Services (WWSS) to help achieve global sales objectives.
Massimo Brancaleoni who was previously vice president of Costa Cruises’ Pacific Asia operations will head the unit.
Brancaleoni moved from Hong Kong to Genoa to be based at the company’s headquarters.
As vice president WWSS, Brancaleoni will be responsible for supporting Costa Cruises’ commercial organisations worldwide.
Following the move, Leo Liu, general manager of Costa Cruises China, and Dario Rustico, sales and marketing director of the company’s Pacific Asia Operations, will report directly to president of Costa Cruises, Gianni Onorato.
Ian Jarrett
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