A critical week looms for New Zealand tourism with the start on Monday of the annual TRENZ trade show in the South Island adventure capital of Queenstown.
New Zealand’s economy has been badly hit by recent events, and especially by the devastating Christchurch earthquake.
The NZ government this week forecast a record budget deficit and plans to sell down its 75 percent stake in national carrier Air New Zealand to repay debt.
Tourism is vital to the country’s recovery. It is New Zealand’s biggest export industry, earning NZ$9.5 billion or 18.2% of New Zealand’s foreign exchange earning.
Tourism contributes almost 9% of gross domestic product (GDP) for New Zealand
Buyers and sellers will be out in force in Queenstown this week determined to help New Zealand tourism get back on track.
New this year, TRENZ 2011 is introducing a number of inspirational speakers to start each day of the event.
By TravelMole Asia Pacific
