United Kingdom
United States
Asia Pacific
Cruise line plans TV ad push
Saturday, 27 Jan, 2009
0
Fred. Olsen Cruise Lines is to embark on its second national television advertising campaign.
The £425,000 advertising push will run from February until May promoting the five ships in the fleet and their worldwide destinations.
The theme of the campaign is the friendly, home from home feel on board the ships.
The 40-second commercial will be appearing on both terrestrial and satellite channels including ITV1 (Meridian and Central regions), ITV3, Channel 4 (selected regions), More 4, Hallmark, TCM, Alibi, UKTV Gold, Dave, UK Hits, and Setanta.
Marketing manager Mike Bird said: “We have planned this campaign to focus on a traditionally busy holiday-booking period of the year, and the channels have been selected with our target audience in mind – namely the active over 50’s, who make up the majority of our customers.”
by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel