Crystal expands sales presence in UK & EMEA with three new appointments

Friday, 27 Sep, 2024 0

Crystal has announced a trio of appointments as it increases support for trade partners in the UK and Europe.

It hired Ryan Bishop, Regional Sales Manager South.

He joined Crystal on 23 September as part of the UK sales team bringing a decade of luxury cruising experience, most recently serving as a cruise director for Seabourn and Viking.

His focus will be on revitalising and building strong connections with Crystal’s travel agent partners – new and old – across the South of England.

Ryan will report in to Stephen Joyner, Crystal’s Senior Sales Manager UK & Ireland.

Ana Torres, Inside Sales Executive UK & EMEA. Originally from Spain, she joined Crystal on 23 September.

She spent the last few years working in sales co-ordination for a luxury hotel collection where she provided global sales support, focusing on trade marketing, CRM management and client relationships.

During her career, she has worked in roles within high-end retail and premium co-working spaces.

Michael Steffl, Director of Sales EMEA. Michael joined Crystal on 1 September and is responsible for Continental Europe, Middle East and Africa trade sales distribution.

He spent more than 20 years with Hapag-Lloyd Cruises, and has deep rooted international cruise experience within his regions.

Matias Lira, Crystal’s SVP Trade Sales LATAM, UK & EMEA, said: “In June we announced our plan to expand our sales presence within the UK & EMEA. We believe that providing our advisor community with personalised one-to-one support is the key to expanding and growing these regions.”

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