Crystal Ski Holidays is launching a new tongue-in-cheek Youtube video today in a nod to skiers and snowboarders who can’t stop thinking about the mountains.
New head of marketing Lucy Black said the video is aimed at those who already love winter holidays but would also appeal to those consider trying skiing or snowboarding for the first time.
"Skiers and snowboarders are a really passionate bunch and this new campaign perfectly captures the excitement and the build-up," said Black, who joined the company at the start of this year.
The short film will go live this afternoon and will be promoted across Facebook and Instagram and will be played in Crystal retail pods.
The content will also be embedded in customer emails.
A series of ‘behind the scenes’ interviews to get to know the characters in the film will be seeded out as mini videos.
