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Crystal Ski to launch cheeky Youtube video
Crystal Ski Holidays is launching a new tongue-in-cheek Youtube video today in a nod to skiers and snowboarders who can’t stop thinking about the mountains.
New head of marketing Lucy Black said the video is aimed at those who already love winter holidays but would also appeal to those consider trying skiing or snowboarding for the first time.
"Skiers and snowboarders are a really passionate bunch and this new campaign perfectly captures the excitement and the build-up," said Black, who joined the company at the start of this year.
The short film will go live this afternoon and will be promoted across Facebook and Instagram and will be played in Crystal retail pods.
The content will also be embedded in customer emails.
A series of ‘behind the scenes’ interviews to get to know the characters in the film will be seeded out as mini videos.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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