‘Days of viewdata over’ – dynamic packaging specialist - TravelMole


‘Days of viewdata over’ – dynamic packaging specialist

Wednesday, 10 Apr, 2006 0

Dynamic packing specialist Flexibletrips claims a “complete reversal” in the take up of internet bookings as agents reject the “comfort zone” of viewdata.

Only 4% of the company’s high street bookings were made via the internet a year ago but just 12 months later just 4% continue to book via viewdata.

Driven by the advent and expansion of dynamic packaging, greater access to the internet and more stable systems and connections, agents are switching to the web in their droves, the company claims.

Head of sales Stephen Vaughan said: “The main reason agents have always used viewdata was because there was no real alternative on offer; it has been in use for so long now counter staff have continued to turn to viewdata because it was the natural thing to do and they were confident and comfortable with it.

“Viewdata had become the only portal available for all operators until the advent of the internet and dynamic packaging so it is understandable while it has taken some time to start to see the migration over to the web.

“But now agents are becoming more familiar with the technology and the systems are bedded in and far more stable than in the early years there has been a noticeable growth of bookings coming from the internet over the past year,” said Vaughan. 

“It is not just the ease of the system itself but the fact that the internet can offer both agents and customers alike everything viewdata had and more besides, with online content featuring so much more, making it easier to interact with customers.”

Report by Phil Davies 

 



 

profileimage

Phil Davies



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari