Delta Air Lines is integrating its dedicated Twitter customer support function into its main Twitter handle.
The real time @DeltaAssist customer support team will merge into the main Twitter team for a ‘seamless experience when communicating with the airline’s team of more than 40 social media specialists,’ it said in a release.
"By incorporating @DeltaAssist into @Delta, our customers will have one source for in-the-moment assistance before, during and after their travels, along with access to Delta updates, travel tips and much more," said Charisse Evans, Delta vice president of reservation sales and customer care.
Delta became the first US airline to offer real time customer care via Twitter when it introduced @DeltaAssist six years ago.
"Our engagement with customers through @Delta is focused on ensuring they have a memorable experience while assuring them we’ve got their back every time they fly with us," said Tim Mapes, Delta chief marketing officer.
