Delta Air Lines and Virgin Atlantic are launching 18 self-service bag-drop units at London Heathrow Terminal 3.
The new self-service units are available for customers on all Delta- and Virgin Atlantic-operated flights to the US.
Through intuitive, easy-to-use technology, customers can drop their bags in under two minutes.
To take advantage of the new machines, customers need to check-in via one of Delta’s self-service channels, then scan their mobile or printed boarding pass, place their luggage on the bag belt, print their bag tag and attach it to the bag, then send the bag for loading.
Bags are then accepted into the system and screened as they would be during the traditional bag drop process at the counter.
Delta senior vice president Europe, Middle East, Africa and India Corneel Koster said: "The new machines are another way that Delta and Virgin Atlantic are working together to ease the journey through our London hub.
Virgin vice president of airports Hayley Parker added: "We’re always looking at ways to improve the customer journey, and self-service bag drop is another example of how we’re making things easier for our customers.
"This new technology enables customers to breeze through the airport, while ensuring our team are still on hand to deliver personalised service and answer queries at all times."
For further peace of mind, the self-service units support Delta’s RFID bag tracking technology by issuing RFID chipped bag tags.
These synch to the Fly Delta app so customers can track their checked bags in real time.
