Delta takes wraps off European ad campaign

Monday, 02 Jun, 2006 0

Delta Air Lines is pushing its BusinessElite service with a pan-European advertising campaign which broke yesterday (Thursday).

The promotional campaign coincides with the airline’s largest international expansion with the addition of 11 new transatlanic routes.

A TV commercial will run in June and July and in the autumn from late September on Sky News, CNN, BBC World, euro News, Euro Sport and the Discovery Channel.

The airline’s European marketing communications manager Claudia Neuhoff said: “One of Delta’s key focuses in 2006 is our transatlantic expansion, which places a substantial focus on the European region.

“With 11 new routes being launched across the Atlantic this summer, our new commercial aims to highlight our award-winning BusinessElite service and show how our passengers have the space and comfort in-flight to sit back and relax in their own personal sanctuary at 35,000 feet.”

Report by Phil Davies



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...