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Delta takes wraps off European ad campaign
Delta Air Lines is pushing its BusinessElite service with a pan-European advertising campaign which broke yesterday (Thursday).
The promotional campaign coincides with the airline’s largest international expansion with the addition of 11 new transatlanic routes.
A TV commercial will run in June and July and in the autumn from late September on Sky News, CNN, BBC World, euro News, Euro Sport and the Discovery Channel.
The airline’s European marketing communications manager Claudia Neuhoff said: “One of Delta’s key focuses in 2006 is our transatlantic expansion, which places a substantial focus on the European region.
“With 11 new routes being launched across the Atlantic this summer, our new commercial aims to highlight our award-winning BusinessElite service and show how our passengers have the space and comfort in-flight to sit back and relax in their own personal sanctuary at 35,000 feet.”
Report by Phil Davies
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