Hotel representation group Design Hotels now allows consumers to book a room directly on its Facebook page.
The addition of a hotel search engine on the page means that would-be customers get the logical next step in the booking process, after looking at pictures, swapping information with other “fans” and perusing the 180 hotels on offer through the group.
Vice president of brand, marketing and communications at Design Hotels Bernd Neff, said: “We have really enjoyed creating an exciting dialogue with our clients and Design Hotels fans all over the world through our social media activities like Facebook and Twitter. However, we noticed there wasn’t a simple connection between the brand flavoured content and the actual products that our fans are interested in.
“To combine the whole experience, we have introduced an innovative hotel search and booking engine for our member properties on Facebook.”
