Destination marketing: the Reality Report
Expensive destination marketing insights going cheap: Special Vision offer
Destination marketing has never been more challenged. Hit by the economic situation and expenditure cuts, there is very little public funding available for tourism marketing. On the other hand, there are very few industries that have the massive potential that tourism has to fill local purses with money and goodwill.
How frustrating.
Currently the tourism industry abounds with expensive and complex marketing ideas – social media marketing, search engine optimization, branding and brand management, targeted marketing, email marketing, print marketing, telemarketing, ambush marketing and many, many more.
The search is on to find a basic method of marketing that is cost effective and works at any level to generate sustainable, profitable business for a destination.
Why not start with the most up to date info from the world’s most successful sources. Create a simple marketing plan that anyone could use beginning at a basic level and sift the options. Then test the relevant ideas out in a real live destination and monitor the results closely
Who would benefit? Any destination marketing organization, any inbound tour operator, any person or organization that wants to create a sustainable future by generating tourism business for their destination.
What they will get:
- The Sustainable Tourism Marketing Guide 2011 co-authored by Ogilvy, one of the world’s greatest advertising and marketing agencies value £100
- The Sustainable Destination Report 2011 with a major contribution from one of the world’s most successful destinations – Cape Town Tourism – value £100
- The yet-to-be-released Destination Marketing Guide 2011 by one of the world’s most experienced tourism marketing organizations – TotemTourism – value £50.
- Total value £250
Plus – six months of regular updates of actual results from qualitative research on a specific realtime destination case study – in other words hundreds of expensive insights into a real destination entrepreneur’s actual marketing in practice value IMMENSE!
All of the above just £100 June special pre-publication offer – get it now HERE
Research, research, experience and research
This offer is part of the Sustainable Tourism Report Suite which includes:
The Sustainable Tourism Minister’s Briefing 2011, which surveys 2010 events, the market for sustainable tourism and the major current players. 57 pages in total and simply all a busy minister or high level tourism professional needs to know to access the sustainable tourism industry. Major introduction by Professor Geoffrey Lipman. OUT NOW
The NEW Sustainable Destination Report 2011 which will provide both a report on the current progress of destinations towards sustainability and a guide to the most powerful and effective initiatives and methods bringing really beneficial and sustainable tourism to destinations everywhere. Major contribution from Cape Town Tourism and ABTA. OUT NOW
The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects. Due out May/June
The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced – but there are many opportunities too, for the second year, this guide sets out to survey the industry, and offer the opportunities. Due out May/June
SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners – in a truly accessible and engaging format. Due out June
Sustainable Tourism Report Suite supporters are:
Change for Tomorrow, Discover Ltd, Cape Town Tourism, Innovation Norway, Six Senses Resorts and Spas, Virgin Holidays, ABTA, Thomas Cook, Ogilvy PR.
Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”
Report subscribers and purchasers include these and more organisations: Booz & Co, UNWTO, World Economic Forum, Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, IFC, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, and many, many more.
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