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Did Captain Kirk make $600 million from acting as Priceline Negotiator?
No matter how good an actor he was or was not, Star Trek’s Captain Kirk is an outstanding businessman. He has reportedly earned USD$600 million from Priceline advertisements, according to The Toronto Sun.
Shatner admits he was paid well but says the $600 million figure is an exaggeration.
In the advertisements, Shatner plays the role of the Priceline Negotiator, stopping at nothing to save customers money." He dances, does karate chops and zaps people with a taser gun.
Now 79 years old, he has held the role since 1997.
In lieu of being paid, he received shares in the company.
The shares took a battering during the dot-com bust and were “as low as $1.80 in 2000,” reported Timesonline.co.uk.
“But they are now heading for $300, and while Priceline has never said how much he is paid or how many shares he holds, his personality, the adverts and the company are inextricably linked. Reports from Wall Street, therefore, have put his fortune at $600 million,” the site says.
No matter the exact amount, Shatner has even done better than another popular TV program that never involved him: “The Six Million Dollar Man.”
By David Wilkening
David
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