B2B travel distribution company DidaTravel has a new concise brand identity, now simply called ‘Dida’.
The change is in response to the feedback of its suppliers and clients.
The decision to simplify the name to Dida marks its next chapter, with plans to better harness big data, machine learning and generative AI.
Rikin Wu, Founder and CEO said: “Our new identity is more than just a change of logo or branding.Our partners have consistently praised our tech-driven solutions and the adaptability of our teams.”
“The new Dida brand embodies these strengths and reinforces our commitment to delivering smarter, more flexible solutions.”
Dida’s rebranding comes at a time of rapid growth with evolving consumer demands and tech advancements, Dida says.
Dida was founded over a decade ago and is headquartered in Shenzhen, China,
It has over 750 employees in eight offices globally.
It works with over 35,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, TMCs and airlines.
