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Dimitri Fragakis talks all things Greece
Thursday, 13 Nov, 2023
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Dimitri Fragakis discusses the transformative impact of COVID-19 on Greek tourism in the WTM23. Despite the initial setback, Fragakis highlights positive changes, including revamped campaigns and increased reliance on digital media and data. He addresses Greece’s proactive approach to climate change, unveiling a 10-year sustainability plan. Reflecting on 2023 challenges like inflation and geopolitical conflicts, Fragakis remains optimistic, citing a 15% revenue increase. Looking to 2024, he anticipates a record year for Greek tourism, driven by high demand and positive feedback from international stakeholders, expressing hope for a crisis-free year and continued industry resilience.
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