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Disney settles $5 million pass holder lawsuit
Disney has settled a $5 million lawsuit which claimed it used deceptive practices against premium annual pass holders.
The suit accused Disney of misleading Dream Key pass holders into thinking they would get unlimited access to parks when that wasn’t the case.
Plaintiff Jenale Nielsen bought a $1,399 Dream Key pass.
She said Disney advertised ‘no blackout dates’ for visits to Disneyland.
The pass requires reservations and Neilson said many dates she tried to book were blocked.
“Ms. Nielsen thought it unlikely that all tickets and/or reservations for both Disneyland and California Adventure had already been sold out for seventeen of the 30 calendar days in November 2021,” the suit says.
Nielsen checked and found the park was open for for single- and multiple-day tickets.
The complaint surmised Disney was restricting yearly passes to maximize revenue from day passes.
That ‘directly contradicts Disney’s advertised promise.’
The company has now made a preliminary settlement.
“We are satisfied that this matter has been resolved,” Disney said
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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