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Dixon to chair Tourism Australia
Former Qantas boss Geoff Dixon has been appointed chairman of Tourism Australia. He replaces Rick Allert.
Perth businesswoman Kate Lamont has been named deputy chair, while another former airline CEO, Virgin Blue’s Brett Godfrey, joins the board along with Mark Stone, chief executive of Parks Victoria.
Tourism & Transport Forum (TTF) managing director Christopher Brown said this would give Tourism Australia a renewed focus and a great capacity to restore its industry leadership and performance.
“Today’s appointments add further steel to the structure of Tourism Australia,†Brown said.
“The promotion of former Qantas CEO Geoff Dixon to chairman puts one of Australia’s best marketers in position to help guide the future strategy of Tourism Australia.
“Tourism Australia has a significant responsibility for growing inbound and domestic tourism and therefore supporting the jobs of half a million Australians.
“However, it has failed to meet its own high standards in the period since the 2000 Olympic Games with a couple of mediocre marketing campaigns and a lack of support from government and industry.
“With a new CEO and now with a reinvigorated Board of Directors, we are hopeful that Tourism Australia can recapture its former glory and help rebuild domestic and inbound tourism growth, and play a bigger role in tourism investment and supply-side issues.â€
Ian Jarrett
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