The privately owned operator is offering ski holidays for the first time, starting with a collection of chalets in the French Alps.
It said all chalets were ski-in/ski-out and located close to ski lifts in snow-sure resorts such as La Plagne, Tania and Tignes.
They sleep between six and 19 guests and can be booked by the room or on an exclusive basis.
CEO and founder Nick Wrightman said: "To be in a position to finally meet the demand of our customers and launch a winter ski programme is such an exciting time for us.
"We’ve chosen a fantastic selection of properties, perfect for families and friends alike and we look forward to expanding the portfolio for the 2017/2018 season".
