Midcounties Co-operative Travel has signed an exclusive agreement with John Donnelly’s JDA Group to offer holiday getaways in Florida homes.
The venture gives the society’s customers access to the more than 1,800 properties, from condominiums to luxury mansions on private islaunds, under a new Floridian Homes brand.
Holidays will be sold through Midcounties’ high street branches, online, home-based personal travel agents and Consortium partners, with Barrhead Travel.
"We have particular expertise in Florida where we have been in business for more than eight years," said Donnelly, MD of JDA Group.
Midcounties group general manager Alistair Rowland said Florida is an important market.
