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DoubleTree by Hilton branches out in the capital
Marketing bods at DoubleTree by Hilton came up with a rather novel way to tell people about new additions to the brand.
When two Mint hotels in London joined the DoubleTree portfolio, a team of ‘Tree People’ were drafted in to help spread the message.
For a whole week, the eye-catching leafy, green characters handed out Hilton cookies to passersby in London, Manchester and Leeds.
The hotels, in Tower of London and in Westminster, are two of eight Mint Hotels across the Netherlands and the UK joining the Hilton Worldwide portfolio of hotels under the DoubleTree by Hilton and Hilton Garden Inn brand names during the coming months.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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