An enterprising businessman is offering private villa residents in Dubai the chance to make their back gardens a winter wonderland with a dusting of the white stuff.
Ben Elliott-Scott, managing director of Desert Snow, told The National: "This is our busiest time of the year, purely because to get that magic of winter, you need to have snow."
The company has 40 falling snow machines, all of which have been rented, several snowmen and a "forest" of 200 artificial fir trees.
One of the most popular attractions is a snow-dusting machine that uses biodegradable, cellulose-like material to imitate settled snow.
The material has been used in several Dubai shopping malls this year.
Elliott-Scott said many of his customers were homesick expatriates.
