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Dubai shares the Costa cruise marketing
Wednesday, 11 Dec, 2007
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DUBAI – The Dubai Department of Tourism and Commerce Marketing (DTCM) has signed a partnership agreement with cruise operator Costa Crociere.
The agreement provides for joint marketing initiatives in the next five years promoting both brands worldwide.
During the current winter season 2007-2008, Dubai expects more than 200,000 cruise passengers to visit the emirate, giving a big boost to the booming tourism industry.
Awadh Seghayer Al Ketbi, executive director for heritage and cruise at the DTCM said, “The arrival of cruise ships speaks volumes about the status that Dubai enjoys on the world cruise tourism map.”
Ian Jarrett
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