Dubai is launching a brand campaign in April to promote itself as a good value, family destination.
Working with 20 UK tour operators, the campaign will run throughout the rest of 2012.
Ian Scott, director UK & Ireland of Dubai Tourism said: "This Q1 marketing campaign
is obviously designed to drive volume, but also to promote Dubai as a good value, family destination.
"We continually look to challenge unfounded misconceptions and stereotypes which can be attributed to the destination."
