United Kingdom
United States
Asia Pacific
E-brochures the choice for German tourist board
The German National Tourist Board is launching e-brochures on its website in a bid to boost bookings to the country.
The British e-literature company, ebxp, has been appointed to develop e-brochures in 36 languages. They will be downloadable from the German Tourist Board website.
Ebxp managing director, Greg Renk told TravelMole: “E-brochures have come on a long way since the pdf format. There is much more functionality now than when they were pdfs. It is a 3D format with pages that turn so it’s much more like reading a brochure.”
Mr Renk said that it would save the German Tourist Board money on paper, distribution and storage. Ebxp also works with VisitBritain, Tourism Ireland, Jersey Tourism and Norway Tourism.
The tourist board hopes the brochures will be used by agents as a selling tool as well as by consumers researching the destination online.
The German National Tourist Board director of marketing services, Eric Eichberger said: “An international perspective is vital to the success of our new strategy to promote Germany as the best destination in Europe to travel trade partners and to visitors who are currently bypassing or transiting the country.”
Report by Ginny McGrath
Related News Stories:
Ginny McGrath
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled