Eastern Mountain Sports ropes up with Austin-Lehman for new partnership

Thursday, 08 Aug, 2012 0

Austin-Lehman Adventures, the outward bound tour company and the well known sports emporium Eastern Mountain Sports (EMS) have announced a new partnership.

EMS has selected ALA to be its exclusive ‘adventure travel partner and purveyor.’

Dan Austin, Austin-Lehman’s founding director said: "Clients of both companies will benefit from the alliance as EMS refers customers to ALA for their active adventure tour needs and Austin-Lehman Adventures in turn, directs tour participants to EMS for fulfillment of apparel and equipment."

Austin explained that ALA and its guests will get advantages of EMS’s buying power and range of product offerings. Guests will benefit from links to easy online EMS shopping lists and ALA-suggested packing lists, special VIP incentives at EMS for all ALA trip guests, and coupons and awards for ALA travelers that can be redeemed at EMS online and in store.

ALA is planning to engage EMS customers by providing special VIP and exclusive offerings of ALA trips as part of a developing EMS Customer Loyalty Program.

The partnership also plans cross-promotional opportunities including in-store promotions, kiosks and video on ALA adventure trips. Exclusive EMS tours and departures will be featured. EMS is also planning to host ALA-sponsored Travel Nights (with slides, speakers, refreshments) at some of their flagship locations.

Eastern Mountain Sports, which began life as a climbing school in 1968 has 68 retail stores in 12 states.

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Gretchen Kelly

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